Marketing, Education & Outreach

  1. Latest Meeting and Workshop Notes
    1. Meeting04212009.doc. These notes reflect comments and feedback received at the "Kick-Off Meeting" for ME&O with contractors tasked to work on the Brand Assessment/Creation/Planning and Web Portal projects. Attendees include ME&O Task Force members, State agencies, statewide campaign implementers and other stakeholders. 
    2. Meeting05262009.doc. These notes reflect feedback from a meeting for all parties to the Long Term EE Strategic Planning Process interested in the ME&O effort. Parties responded to overviews of the Brand Assessment/Creation/Planning effort and the Web Portal effort.  They also responded to specific sets of questions. 
  2. Market Assessment
    Below are presentations of information related to Marketing, Education and Outreach (ME&O) in California that serve as the foundation to begin work on the directives in this area under the Long Term Energy Efficiency Strategic Plan.
    1. Final Market Assessment Presentation to the ME&O Task Force 10-20-08
    2. Market Assessment -- Macro Presentation to the CPUC/SCE oversight team 9-4-08
    3. Market Assessment -- Micro Presentation to the CPUC/SCE oversight team 9-25-08
  3. Related Reports
    (Note: A full list of ME&O reports used for the Market Assessment will be available at a later date)
    1. 2006 - 2008 STATEWIDE MARKETING AND OUTREACH PROCESS EVALUATION (5.28 MB) Prepared by: OPINION DYNAMICS CORPORATION for the CPUC; October 2008
    2. Consumers, brands and climate change: A strong will, but not yet a way Prepared by Lippincott, "A snapshot of how consumers are engaging with companies on climate change in the UK, U.S., Germany and France.
    3. CBEE BASELINE STUDY ON PUBLIC AWARENESS AND ATTITUDES TOWARD ENERGY EFFICIENCY Prepared by:Hagler Bailly for California Board for Energy Efficiency (CBEE); June 18, 1999
    4. Energy Efficiency, Innovation, and Job Creation in California, authored by David Roland-Holst at the University of California at Berkeley, and studies the economic impacts of energy policies and climate adaptation generally, and particularly as this relates to employment and innovation
  4. Related Articles

    Link to older ME&O information